15 Years Connecting things, It’s all about people.

We concentrate on getting the web pages ready for search engines and making sure they are set up correctly throughout the On-Site Optimisation phase. This one-time procedure includes several methods, like creating an XML sitemap for better search engine crawling, setting up Google Webmaster Tools for comprehensive information on your website's visibility, and setting up a Google Analytics account to track visitor statistics. These accounts are opened in the client's names to give them complete control. We keep an eye on both accounts to track our progress during the SEO process. We also optimise header tags (H1 and H2), meta tags, and page titles to give search engines pertinent information about the website. Usually taking two to three weeks, this step doesn't need to be repeated until new keywords are added.

Off-site optimisation is a dynamic, continuous process that requires constant monitoring. For two main reasons, it is still important even after the website has attained ranking. First and foremost, it is needed to maintain competitiveness and surpass competitors who are continuously fighting for the top spots on search engine results pages. Secondly, to adjust to search engines' constantly changing algorithms, which often modify the order in which webpages are ranked. We use a variety of tried-and-true off-site optimisation strategies as part of a continuous plan to have the website ranked highly in search results.